Ad Spot

New law will be benefit for UK athletes, Calipari says

John Calipari is confident future student-athletes at the University of Kentucky will benefit from name, image, and likeness laws and legislation.

“Obviously, we have to wait to see exactly what the rules state — but no one should be able to do it better for men’s basketball than our program,” Calipari said.

Seven states have enacted legislation and other measures that will give student-athletes the opportunity to receive compensation from their name, image, and likeness, giving players the chance to receive monetary benefits from sponsorship deals, online endorsements, and personal appearances.

“Player welfare is going to be a big part of it, which includes name, image, and likeness,” Calipari said. “It includes branding and other stuff that we have done.”

Five states within the Southeastern Conference — Kentucky, Alabama, Florida, Georgia, and Mississippi — will have laws that will allow athletes from receiving compensation from a third party for their name, image, and likeness. The NCAA likely will keep laws intact that prevent players from pay-for-play and paying recruits.

In states that have NIL regulations, student-athletes will not be penalized for making a profit from their name, image, and likeness. Schools will likely be required by the NCAA to post a written policy regarding NIL and prohibiting payments from booster club members in exchange for athletic or attendance at a member institution.

Calipari added the Wildcats won’t be competing against the NBA and its “G” League on the recruiting trail once laws and legislation are enacted.

“I don’t really think we’re competing,” the Kentucky coach said. “If a kid has an interest in that, he’s not coming to Kentucky. That’s just my opinion. If they look at this and see the overall picture, we call it the Kentucky Effect.”

Calipari added that Kentucky’s main draw will continue to be national exposure.

“Two years ago, TV-wise, our ratings before the pandemic would have ranked fourth in the NBA – Golden State, the Lakers, Cleveland with LeBron (James) – would have been above our ratings,” he said. “So, all the social media stuff and all the stuff we do, and we can do, my mind it should be the best in the country.”

Keith Taylor is sports editor for Kentucky Today. Reach him at keith.taylor@kentuckytoday.com or Twitter @keithtaylor21.

News

Poll, falling vaccination rates spark concern that Covid-19 conflicts make Kentuckians skeptical of long-accepted vaccines

News

State Capitol loop closing for security reasons

News

Bill proposes state paying total cost of full-day kindergarten

Features

Former GRC Coach Strong inducted into veterans hall of fame

Clark County

Perdue sworn in as president of Kentucky Sheriff’s Association

COVID-19

Clark Regional announces temporary closure of COVID-19 infusion clinic; zero-visitor policy

Clark County

Clark County Schools will continue universal masking

News

Monarch butterfly tagged in Kentucky, later found in Mexico

News

Police and Fire Report, 9/13 to 9/16

News

Local ‘Habitat’ receives $10,000 donation

Communities

Lady Veterans Connect to host Monday night meetup

News

State sees COVID death toll pass 8,100

News

Clark County school board member under investigation for alleged conflict of interest

News

90 school districts have already adopted own mask mandates

News

310 more Ky. National Guard soldiers deployed to 21 hospitals

News

COVID in Kentucky ‘bad as it has ever been in pandemic’

News

Tuesday road closure announced

News

Clark County Sheriff’s Report Sept. 4-9

News

Police and Fire Report Sept. 9-12

News

Local scout troop and Unity Committee team up for blessing box

News

Blue Mass honors local first responders for 20th year

News

Beshear sends National Guard to 21 more hospitals as number of COVID-19 patients sets another record

News

Beshear vetoes bill to end school mask mandate but lawmakers override veto

News

KDE to reimburse public school districts for incentives for vaccinated employees